The CITF is organized by Flora Travel and Tours in partnership with the Limbe City Council under the distinguished patronage of the Cameroon Minister of Tourism and Leisure. The professional theme of the 2023 CITF is “Marketing Rural and Urban Eco-Tourism Destinations: harnessing local knowledge for sustainability”. Owing to its travel, tourism and lifestyle promotion flair, the CITF 2023 is expected to attract local, regional and international exhibitors and visitors including travel trade buyers, media and consumers. In terms of numbers, the fair expects to attract approximately 260 exhibitors, 50 travel trade buyers, 20 media and 2000 consumers. The expected exhibitors include local, regional and international companies and agencies operating within and outside the travel, tourism and lifestyle sectors.